— PREFACE
According to data from the Ministry of Education, only 35% of female students are oriented towards STEM disciplines.
The percentage drops drastically for the specific degree in technological and computer sciences to only 15.2%.
An analysis of the data revealed the need for girls to identify themselves in models closer to them, trying to have a contact that can consciously support the university choice.
— DEFINITION
combustione
spontanea
Cohesion between the existential theme of love in the professional field and the physical element of fire.
The term spontaneous represents the choice of doing science with extreme naturalness, as an intrinsic condition of the human being.
— LOGOTYPE & PICTOGRAM
Logo
Naming
The key concept of the logo is the wick of a lit candle, the synthesis of the idea of fire. The geometric construction is based on the golden section, enclosed by a curve affine to the tangent function.
The name Combustione spontanea was born from the declination of storytelling, exploiting the theme existential love (in the professional sphere) and the physical element of fire.
The term “spontanea” represents the choice of doing science with extreme naturalness, as intrinsic condition of the human being.
The term “combustione” represents the identification of one’s vocation, mediated by avatars, now rediscovered in an engineering key.
The passion of the engineer goes beyond mere calculations and is rediscovered as a love of science.
— PAYOFF
turn on the engineer in you
It takes up the imagery of the logo and the naming, clarifying the message and representing fire as a bearer of light.
— COLOR PALETTE
— FONT
— SOCIAL
— WEBSITE
The goal of the platform is to introduce the public to Politecnico’s offer and allows them to get in touch with the ambassadors.
The role of intermediary of the latter facilitates the resolution of the fears of the students, thus allowing a more informed choice concerning their university career.
— MERCHANDISING
